Opus Clip AI Coaching Dashboard
B2C AIGC
Will be launched in 2024
Opus Clip is a company that focuses on AI content output, especially the production of short videos. Its AI-powered video repurposing tool transforms long videos into engaging, viral short clips. This tool is trendy among content creators, marketers, and agencies because it efficiently creates short videos suitable for platforms like YouTube Shorts, TikTok, Instagram, and LinkedIn.
Project Type
B2C Dashboard
Contract with Opus Clip
AI Integrated
Business Goal
The client need a comprehensive AI coaching Dashboard that can guide the users to use the Opus Clip more efficiently.
My Contribution
UX research
Prototyping
UI design
Design Iteration
Duration
Nov 2023 - Feb 2024
Problem Statement
In today's fast-evolving digital landscape, AI coaching is revolutionizing video content creation and advertising on platforms like YouTube, TikTok, and Instagram, by offering personalized, data-driven insights to engage audiences effectively.
Opus Clip faces a critical deficit in its user experience—the absence of an AI coaching dashboard. Without this AI-driven guidance, users are left without a strategic and efficient tool to optimize their video's impact. Introducing an AI coaching dashboard is imperative to elevate individual creators' and advertisers' video-creating experience, providing users with tailored support to revolutionize their short video content on popular platforms like YouTube, TikTok, and Instagram.
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Opus Clip is lacking an AI coaching dashboard to fulfill users’ video-creating experience
Solutions - Final Design
Solution 1 - Mainpage
Purpose:
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Snapshot of content
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Direct access to subpages
Features:
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Platform Performance
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Similar Topic Creators
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Trending Topics
Solution 2 - Performance Page
Purpose:
Based on specific platform to provide performance
analytics, help users on contents and account
optimization decision making
Feature:
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Account Overview and Optimize Suggestion
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Core Data
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Audience Insights
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Comments Insights
Solution 3 - Competitor Page
Purpose:
Provide a simple and clear comparison of competitors' video performance data across various platforms.
Feature:
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Real-time AI data algorithm updates and competitor push notifications
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Intuitive collection of video performance data
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Comparison of changes in audience interaction data trends
Solution 4 - Trending Topics Page
Feature:
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Content Recommendations
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AI-Driven Suggestions
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Inspirational Video Series
Suggest inspirational and popular video content and comparison of video popularity across different platforms
Purpose:
User Research
Competitor Analysis
After brainstorming how AI could enhance video production, we pivoted our focus to conduct a comprehensive competitor analysis, examining other AI tools that helping video creation by analyzing their strengths, weaknesses, and how they are shaping the future of digital storytelling.
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Ideation
How video creation experience be like after using Opus Clip's AI coaching dashboard?
User Journey Map
Transitioning from our analysis of the current video editing landscape, we build our insights on crafting a concise user journey map for using the Opus Clip AI Coaching dashboard. This involves envisioning the ideal functionality for our AI coaching dashboard, streamlining user interactions and touchpoints. By seamlessly integrating AI support, we aim to enhance the overall video creation process, providing users with a powerful and streamlined creative experience.
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Affinity Mapping Analysis - insights into video-creation market
To prepare for the interview, we implemented the affinity mapping technique to systematically categorize and sift through our insights into the entire video creation market, ensuring a thorough and organized evaluation.
Interview
Digging deeper, We interviewed 50+ creators ranging from individual creators to agency advertising creators.
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Individual Creator
long video
military education
Youtube / Instagram
"As a solo video creator, my challenge lies in juggling content creation and editing ..."
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Company Marketing Manager
long / short video
R&D / educational content
Youtube / Twitter/ TikTok
"Balancing creativity with compliance while meeting market demand poses a challenge ..."
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Agency Advertise Creator
short video
luxury branding and product contents
Red / Instagram / TikTok
"Meeting market trends and understanding audience sensitivity pose a challenge..."
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NBA Social Media Manager
long / short video
live NBA games / sideline training highlights
Youtube / Instagram / TikTok
"I hope AI tools help me optimize content for diverse platforms while considering their limitations and audience sensitivity..."
Video Production Pain Points
The interview surveys reveal that the majority of creators find content creation and editing, material finding and usage, translation and subtitles, market demand and audience, technical issues, and platform limitations and sensitivity to be the primary challenges
After a thorough study of the user's video production process and user pain points, combined with Opus Clip'needs, we determined our design will focus on three aspects: Predict Market Trends, Provide Insights in Contents, and Video Data Analysis.
Information Architecture - identify features presented on the final design
The sitemap is based on the video creator's pain points and we identify the four key task flows that the final design will focus on:
1. Getting information on trending topics
2. Knowing their competitors
3. Performance Overview
4. Navigating to quick access
The sitemap framework and the user insights collected guide us in future design decisions.
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Design
Initial Sketches
We started to sketch out our ideas based on the site map we created.
Key Interface - Layout & Design Iteration
Understanding users' eye flow and what they find intuitive
According to the user's eye flow, the layout of our initial design places a heavy emphasis on competitors, which may give the impression that they are the most critical aspect, potentially overshadowing the importance of data performance and trending topics. Different users have different preferences for information consumption. Some might prefer a more balanced view of data, trends, and competitors, and the first design could be less appealing to them. Acknowledging that trends and competitor analysis could be equally important in certain situations, we update our design.
MAINPAGE LAYOUT DESIGN ITERATION
The initial main page layout design: a one-screen solution with segments dedicated to specific functions
Platform Performance: Now centrally placed for enhanced focus
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Switched to a scrollable screen layout
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Content reordered: Platform Performance top, then Competitors, and Trending Topics for direct insights
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Grids remain on both sides
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Removed AI suggestion section to avoid presenting uncertain insights
KEY INTERFACE - PERFORMANCE SECTION ITERATION
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All-in-one line graph displaying, allows users to visualize changes in performance across platform
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Originally featured individual platform cards and graphs
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complicated comparisons
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Added view-all-platform selection
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Viewing all platforms with multiple data points selected leads to a cluttered graph, hindering comparison
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Added platform selection bar
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Enables comparison of multiple data points on a single platform
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When single platform is selected, all three data points can be compared at a time
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When all platforms are selected, only one data point can be compared at a time.
Reflections
Quickly Scoping the Problem and Understanding Knowledge in B2C Products
Given the nature of B2C products, understanding the end-users—content creators, marketers, and agencies—was essential. The goal was to develop a product that is not only functional but also engaging and easy to use. By quickly scoping the problem and leveraging deep knowledge of the B2C market, our team was able to design a solution that directly addressed user needs and market demands, ultimately enhancing the product's value and user satisfaction.
Communication Between Designers, Developers During Product Development
Effective communication between designers, developers, and engineers was paramount in the development of the Opus Clip AI coaching dashboard. This collaboration ensured that the project stayed on track and met the high standards required for a successful product launch.
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